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Sinch has been profitable and fast-growing since its foundation in 2008. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. With KakaoTalk now added to its Conversation API, Sinch is continuing its goal to be able to reach everyone on the planet on their favorite messaging channel at any time.įor more information on how KakaoTalk can be accessed using Sinch’s Conversation API, see The addition of KakaoTalk to Sinch’s Conversation API means instead of businesses trying to decipher Korean documentation or working with a local agency to build integration into the business’ multiple messaging APIs, it can now maintain a single API for all communication channels in one place and with all developer documentation it needs to make this happen in English. With Sinch’s large portfolio of products and services, any business can instantly engage using any communication channels it needs. So, with all documents and support in English, any business can communicate 2-way with customers in the region.” “Yet with South Korea fast becoming a hot market for global retail and travel brands, Sinch can now offer easy access to KakaoTalk for international brands through our Conversation API. They will often run basic social media and adverts on KakaoTalk, but if a customer asks the brand a question there’s little interactive dialogue on the app itself,” said Jon Campbell, Director of Rich Messaging, Sinch. However, Sinch has seen that many western brands do not use it well.
“KakaoTalk is a super-app that is becoming increasingly pervasive in digital life in South Korea – 97% of the population uses it. Businesses need to be able to interact with their customers on KakaoTalk, as its high open rates and click-through rates means the app provides an ideal medium for marketing, sales consultations and customer support. It has 53.3 million monthly active users among a population of only 51.8 million, and there are many, not just in South Korea, using it. Life takes place on KakaoTalk in South Korea. With the launch of this new channel in Conversation API, brands around the world can now easily communicate with customers on KakaoTalk. Conversation API uses built-in transcoding giving businesses the power of conversation across any supported communication channels and, if required, full control over channel specific features.
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